We Use Lead Generation Ads

1. They Save Time

Generating leads is time-consuming. Outsourcing allows your internal agency to focus on closing deals rather than hunting for them.

2. They Use Proven Systems

These services rely on tested methods—such as optimized landing pages, ad funnels, cold outreach cadences—that have been refined across industries.

3. Access to Better Data

Many services use advanced tools and databases (like LinkedIn Sales Navigator, Apollo.io) to find accurate contact info and firmographics (company size, revenue, etc.).

4. Scalability

Lead generation can be scaled up or down based on your sales pipeline needs. This flexibility is crucial for growing companies.

5. Faster ROI

With experienced providers, you often get leads faster than if you were to build your own system from scratch.

6. Specialized Expertise

Lead gen professionals know how to write cold emails that get responses, create CTAs that convert, and build pipelines that don’t leak.

We Use Facebook Ads

1. Massive Reach

• Facebook has over 3 billion monthly active users.

• Your business can reach virtually any demographic, anywhere in the world.

2. Laser-Targeted Advertising

Facebook knows a lot about its users—interests, behaviors, location, life events, job titles, purchase activity, and more. This allows:

• Hyper-specific targeting (e.g., “women aged 30–45 who live in LA, are newly engaged, and follow skincare brands”)

• Custom audiences (upload your email list to re-target or create lookalikes)

• Lookalike audiences (find new people similar to your best customers)

3. Retargeting Capabilities

Using the Facebook Pixel, you can:

• Retarget website visitors who didn’t convert

• Follow up with abandoned cart users

• Serve different ads based on how people interacted with your brand

4. Highly Visual and Engaging

Facebook and Instagram are visual platforms. Ads can be:

• Image or carousel posts

• Videos or reels

• Instant experiences (mobile-first, immersive ads)

• Stories and reels ads

Visual storytelling increases click-through rates and conversions.

5. Optimized for Conversions

Facebook’s algorithm is designed to optimize for your chosen goal, whether that’s:

• Website traffic

• Leads

• App installs

• Purchases

• Engagement

It automatically shows ads to the people most likely to complete your goal, using machine learning.

6. Detailed Analytics and A/B Testing

• Facebook Ads Manager provides deep insights into performance (CPM, CTR, ROAS, etc.)

• You can split-test creatives, headlines, audiences, placements, etc. to continuously improve

7. Affordable and Scalable

• You can start with as little as $10 a day

• Easy to scale once your ads are profitable

• CPMs (cost per 1,000 views) are often lower than Google Ads or LinkedIn

We Use Google Ads

1. Massive Reach

   Google processes over 8.5 billion searches per day.

   Ads appear right where people are actively searching for information, services, or products.

2. Intent-Based Targeting

   • Search ads target people based on what they’re actively looking for (e.g., “best running shoes”).

   • This makes them highly relevant and more likely to convert than traditional ads.

3. Advanced Targeting Options

   • Ads can be targeted by:

     • Location

     • Language

     • Device

     • Time of day

     • Demographics

     • Interests and behaviors

   • You can also retarget users who’ve visited your site before.

4. Performance-Based

   • You pay per click (PPC), impression, or conversion—only when users take action.

   • Every element of your campaign can be tracked and optimized.

5. Measurable Results

   • Google Ads offers detailed analytics:

     • Click-through rate (CTR)

     • Conversion rate

     • Cost-per-click (CPC)

     • Return on ad spend (ROAS)

   • You can tweak campaigns based on real-time performance data.

6. Scalability

   • Google Ads works for small businesses and global corporations alike.

   • You can start with a few dollars a day and scale up as you grow.

7. Quality Score Rewards

   • Google rewards well-crafted ads (relevant, useful, with strong landing pages) with:

     • Lower costs per click

     • Better ad placements